Файл: Учебное пособие по профессиональному иностранному языку для студентов 3 курса.docx

WRITING
A business memo is a formal document which is used for communication between employees within an organization. They are important to share brief yet vital information quickly. The language in a business memo is professional and polite – particularly when including any action items for the intended recipient(s).
A business memo would be suitable for taking the following:

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  Changes to personnel, including team additions, departures, and role changes.
  
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  Updates on upcoming events, such as meetings or company gatherings.
  
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  Shifts in everyday operations or workflows.
  

The template for the business memorandum:

Business memorandum Date: Current month, day, year To: Names of employees within the organization; (individual(s), Department(s) the memo is being sent to From: Your first and last name, and your official business tittle Subject: Subject related to the business Body: Begin with listing the reasoning for why you are writing this memo on the company’s behalf. The ideal length is one sentence, but it can be two sentences at the most. Next, you need to provide the necessary details about what all employees, from executives down to entry-level employees, need to know about these latest developments with the company. Explain if this memo is a response or a follow-up to previously written communication sent by the company. State your conclusion regarding your memo here, but you can use this section to identify potential reactions from employees and the plans your company aims to take (that is supplemental to the points above), list this information here as well. Complimentary close: Thank you, First and last name Company email address: Jsaxon@ghycomputers.com Company phone number: 178-444-6555

Task 1. Complete the sentences of the business memo in Task 2 with words in the box.

writing information fiscal employees marketing launch time

Task 2. Match a line in A with a line in B to number the model business memo in the correct order.

A	B
a)	Dec. 17, 2021
b)	Jason Saxon, Vice President of Marketing
c)	Jsaxon@ghycomputers.com
d)	All employees
e)	Considering the responses we’ve received over the past three months from product testers and customer surveys, I am 1)………… to inform you that the product 2)………….. for the GHY Computer will be delayed from its initial date of January 2, 2022,to April 2, 2022. We believe that the extra 3)……… to test the computer’s capability with updated software programs will serve to help the customer in expanding their usage of software to perform daily tasks. Some 4)………….. have expressed a belief that this delay will lead to an increase in competitors’ sales, so the organization has decided to sell our current computers at a 3% up through the new year. Sales representatives can share this 5)…………… with current customers and leads. The 6)…………… department will keep the organization posted on new updates. We understand that this change may affect the revenue and profits generated by the sales team. Managers have the authorization to drop the current sales targets for Q4 and work with representatives on retaining current customers to provide customer service when needed. While this delay is unfortunate news for all of us, we believe in the promise of our employees to rebound from this and thrive during the 2022 7)………… year. We believe our current clients will stay committed to us despite this news.
f)	Product Launch Update for the GHY Computer
g)	457-983-6479
h)	Thank you,
i)	Jason Saxon

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Task 3. Write a business memo. Use the following information.

Introduction

Provide an executive summary of the memo, highlighting the change that is happening, when it is effective, and what the key results are for the memo recipients.

Background

Explain the background for this organizational change. Some questions to answer in this section might be:

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  Why was this idea pursued in the first place?
  
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  What data, research, or background information informed this decision?
  
• 
  What are the intended results of this organizational change?
  

Overview and Timeline

Describe the organizational change in clear, direct language. Specify the following:

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  What will be changing.
  
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  Who will be responsible for driving the change.
  
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  When the changes will go into effect.
  

Closing

Close things out with a final note on:

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  Why employees should feel excited and motivated about this change.
  
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  Where and when employees should submit questions, comments, or concerns.
  

CASE STUDY 7:

Task 1. Work in groups of 3-4 students. Read the situation below and discuss the following questions in a group.
Most consumers are familiar with the Conair brand of hair-care products, which includes hair dryers, curling irons, and hair ties. But the company also manufactures and distributes range of household and personal care products. Among them are the Guisinart and Waring brand kitchen appliances and dental care products.

With its broad product lines, the company has diversified supply chains, including distribution to retailers and wholesalers, and direct-to-consumers fulfillment. In the past, some of this distribution was handled internally, while third parties took care of the rest, including distribution for Conair’s repair parts business.

In 2021, Conair decided to bring all of these diverse channels in-house and to consolidate products from some other buildings to reduce overall inventory and turn orders faster. It also wanted to add capacity for its fast-growing e-commerce business.

(Adapted from https://www.dcvelocity.vom/articles/4565652_dmwh-conair-force)

Discussion Questions:
1. What is the strategic importance of supply chain management?

2. How do you develop a supply chain strategy to help the company achieve goals faster and more effectively?

3. How does the company manage its supply chain?

4. What supply chain management tools do the company’s managers use?
Task 2. In small groups of 3-4 students, prepare a presentation about your supply chain strategy.


UNIT 8

INVESTMENT MANAGEMENT AND FINANCIAL INNOVATIONS

LEAD-IN

Task 1. Discuss the following questions.
1. What is investing?

2. How can financial managers make wise planning, investment, and financing decisions?


Task 1.Match the types of investment managers in Column A with the definitions in Column B.

A	B
1. Fund manager	a) This type of investment manager provides financial advice to their clients regarding the right strategies for investing and other related services.
2. Portfolio manager	b) This type of investment manager manages fund assets and allocates them in various securities, such as stocks and bonds.
3. Financial adviser	c) This type of investment manager invests client’s assets across assets classes such as equities, fixed income, by investing directly or through managed products such as mutual funds, ETFs, hedge funds.

READING
Task 1. Discuss these questions before you read the text.

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1. Do you know any steps of investment planning?

2. How can you create an investment plan?




Text A. 
Task 2. Read the text bellow and then discuss the following questions.
1. What is investment management?

2. What do investment services include?

3. What does an investment manager do?

4. What is the importance of a clearly planned investment policy?
INVESTMENT MANAGEMENT
Investment management is defined as the business of managing or providing advice on investment portfolios or individual assets for compensation. Investment management is one of the financial service industry’s primary product offerings and generates considerable revenue. National banks are significant providers of investment management services, and for many it is a key strategic line of business.

Investment management services include asset allocation, financial statement analysis, stock selection, monitoring of existing investments, and portfolio strategy and implementation. Investment management may also include financial planning and advising services, not only overseeing a client's portfolio but coordinating it with other assets and life goals.

An investment manager is a person or company that manages an investment portfolio on behalf of a client. Investment managers come up with an investment strategy to meet a client's goals, then use that strategy to decide how to divide the client's portfolio among different types of investments, such as stocks and bonds. The manager buys and sells those investments for the client as needed, and monitors the portfolio's overall performance.

Some investment managers are also financial planners, providing holistic financial advice on topics like cash-flow management, taxes, insurance and estate planning. Others work with high-net-worth clients to address their financial planning and investment management needs, as well as coordinate the services of other professionals, such as lawyers and accountants.

A carefully planned investment policy for a personal account should incorporate the unique factors of that investor. Investment objectives should be clearly defined in terms of return requirements, risk tolerance, and constraints such as liquidity, time horizon, taxes, legal considerations, and other special circumstances. The investment policy should be embodied in an operational statement that specifies the actions that will achieve the investor’s financial objectives.

(Adapted from https;//www.comptroller-handbook/files/investment)
Task 3. Are the following statements (1-8) true, false or not given according to the Text A?
1. Investment management is the business of creating and maintaining an investment portfolio.

2. Investment management does not focus on generating considerable revenue.

3. National banks are important providers of investment management services.

4. Investment management services include asset allocation, financial statement analysis, stock selection, monitoring of existing investments, portfolio strategy, financial planning and advisory services.

5. An investment manager is a person or an organization that makes investment decisions about portfolios on behalf of clients. 

6. The four largest investment management companies in the world are BlackRock Inc., Vanguard Group, State Street Global Advisors, and Fidelity Investments.

7. Precise information on matters such as risk tolerance, liquidity requirements are included in investment policy objectives.

8. The investment policy should be embodied in an operational statement that describes the actions that will not achieve the investor’s financial objectives.
Task 4. Match the sentences beginnings (1-6) with the correct endings (a-f) to make a short summary of the Text A. Read the Text A again if necessary.
1. Investment management services include asset allocation, financial statement analysis, stock selection, monitoring of existing investments, and ……………..

2. Investment managers come up with an investment strategy to meet a client's goals, then use that strategy to decide how to divide the client's portfolio among different types of investments, …………………

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3. Some investment managers are also financial planners, providing holistic financial advice on topics like …………………………………………………..

4. Other investment managers work with high-net-worth clients to address their financial planning and investment management needs, as well as ………………….

5. A carefully planned investment policy for a personal account should …………...

6. The investment policy should be embodied in an operational statement that specifies the actions that will ……………………………………
a) cash-flow management, taxes, insurance and estate planning.

b) portfolio strategy and implementation.

c)coordinate the services of other professionals, such as lawyers and accountants.

d) such as stocks and bonds.

e) achieve the investor’s financial objectives.

f) incorporate the unique factors of that investor.
VOCABULARY
Task 1. Match the words in Column A with the correct definitions in Column B.

A	B
1. asset	a) the amount of money that a company has through selling shares to people.
2. stock	b) to watch something in order to check that it works or happens in the way that it should.
3. portfolio	c) something valuable belonging to a person or organization that can be used for the payment of debts.
4. lawyer	d) the combination of shares or other investments that a particular person or company has.
5. accountant	e) a person whose job is to keep financial accounts.
6. oversee	f) a person who is qualified to advise people about the law and represent them in court.

Task 2. Match a line in A with a line in B to make word combinations as they are used in the Text A.

A	B
1. generate	a) statement
2. financial	b)clients
3. overall	c) policy
4.high-net-worth	d) revenue
5. investment	e)tolerance
6. risk	f) performance

Task 3. Complete the sentences (1-6) with words from the box.

asset profit overseeing investment managers stocks portfolio

1. Each client needs a ……………….. of investments that match their goals. 

2. The more ………… they make for their clients, the more money investment management firms make.

3. The simplest ………… type is cash.

4. Investments are generally bucketed into three major categories: ……, bonds and cash equivalents.

5. Investment management is the activity of ……………. and making decisions regarding the investments of an individual, company, or other institution.

6. Companies and other large organizations employ …………….. to guide and oversee all aspects of the company’s investments.

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LISTENING
Task 1. Watch the video with Mary Callahan, J.P. Morgan Asset and Wealth management CEO. She is talking about the differences between asset and wealth management. Complete the table below with the statements (1-2) and then discuss the distinction between asset and wealth management.
(https://www.the difference-between-wealth-management-and-asst-management-video)

Asset management	Wealth management

1. This type of management is where we manage money on behalf of individuals, institutions, sovereign wealth funds, pension funds.

2. This type of management helps someone with their entire life both with their assets, their liabilities, their planning, their gifting, the legacy that they want to leave for their families.

SPEAKING

Task 1. Read the conversation between two managers and then answer the following questions.
1. What is the conversation all about?

2.What activities are included in cash flow from investing activities?

3. What is the duration of the joint venture?
Investment manager 1: What would be the total amount of the investment?

Investment manager 2: The total amount of investment would be $20 million.

Investment manager 1: How much would you be prepared to invest in this venture?

Investment manager 2: We’ll lay out about 55%of the total investment. This includes seven million dollars for cash, four million dollars for factory buildings, the right to use the site, etc.

Investment manager 1: Then we’d like to contribute the rest 45%, including five million dollars in cash, four million dollars for production equipment and testing instruments.

Investment manager 2: The cash figure is large enough to provide the construction funds and circulation capital.

Investment manager 1: I think so.

Investment manager 2: How long will the joint venture last? I would suggest three years to start with. How do you like it?

Investment manager 1: All right. As long as we can run it well, the period can be prolonged in the future.
Task 2. Work in pairs. Act out the roles with your partner.
Student A: Financial adviser. Identify want the investor really wants from business.

Student B: Investor. Explain your financial goals for the future.



Task 3. Work in groups of 3-4 students. Use phrases from the Useful language and discuss the importance of asset management and wealth management.
To make sure you achieve your financial goals, you’ll likely want to find someone to help you. Consequently, the types of professionals you are likely to hire can be a financial advisor. There are two major services within this sphere: asset management and wealth management. Depending on your situation, you may need only one of these services or both.
Group 1: The importance of asset management.

Group 2: The importance of wealth management.

USEFUL LANGUAGE

Giving advice

- In my experience, …………….works really well.

- It’s generally best/a good idea to …………

-One idea is to………………………….

-One thing you could/should/have to do is ……………

-The best/most important thing(to do)is to …………….

- ……………….would probably work.

-If I was/were in your place, I’d ……………..

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